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Co-Branding Your Club: Positioning Yourself Against the Competition



Author: Mary Frank
Length: 53 minutes
Published: 2017
Format: DVD

Product Code: 827008402793
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Co-Branding Your Club: Positioning Yourself Against the Competition presents several successful ideas that a club can implement to enhance the member experience. In that regard, the video explores how member connections can be created through unique social events. The video also explains how a club can reduce its expenses by leveraging unique partnerships. In addition, the video discusses how a club can create stewardship within its community. Furthermore, the video reviews what steps and strategies are working in this regard at other clubs.

Among the topics covered: 

• Why co-brand? 
• Co-branding at the club 
• Friday happy hour 
• Weekly tastings 
• Partnership with local hospitals 
• Partnership with local sports teams & arts/entertainment 
• Partnership with local government 
• Stewardship and community outreach