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Community is the C.U.R.E.—Developing Employee & Member Retention

Author: Karen McNenny
Length: 70 minutes
Published: 2017
Format: DVD

Product Code: 827008401994
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
Community is the C.U.R.E.—Developing Employee & Member Retention provides an overview of the four key pillars involved in creating and sustaining a vibrant club (curiosity, unity, responsibility, engagement). The video explains how the pillars are relevant with regard to the efforts of clubs to enhance employee and member retention by creating a great place to work and work out. The video also points out why now, more than ever, emphasis must be given to the overarching experience of employees and members. As such, the video discusses how this fundamental premise goes beyond simply providing service and satisfaction. Rather, it is firmly rooted in member loyalty. Finally, the video provides insights concerning why it is essential that the club is, first and foremost, seen as a community center where people happen to exercise.

Among the topics covered: 

• Work 
• What creates a great place to work and work out? 
• People 
• Commitment 
• Unique experience 
• Retention 
• Which relationship has the biggest impact on member retention? 
• Engagement 
• Break all the rules—12 questions