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Future Members: Who Are They & Will They Join?

Author: Bret A. FitzGerald
Length: 49 minutes
Published: 2017
Format: DVD

Product Code: 827008401697
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
Future Members: Who Are They & Will They Join? not only identifies the six generations currently living in the United States, it also details the hot buttons, from the club industry’s perspective, for each generation. In addition, the video reviews the activities and amenities that each generation desires in a club. In that regard, the video discusses what messaging works best for each generation. Furthermore, the video points out which generation will drive the future of the fitness industry.

Among the topics covered: 

• The six generations 
• Change is monumental 
• Five things gen z requires 
• Kurzweils’ predictions 
• Pay attention 
• Your future member