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Little Fish in a Big Pond or a Big Fish in a Little Pond: Differentiation is the Key to Your Club’s Success



Author: Michele Melkerson-Granryd
Length: 61 minutes
Published: 2017
Format: DVD

Product Code: 827008401390
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Little Fish in a Big Pond or a Big Fish in a Little Pond: Differentiation is the Key to Your Club’s Success discusses the importance of identifying (or creating, if the situation requires) what makes a club “special and unique”. In that regard, the video explains the fact that this element generates value, as well as revenue. The video also details the factors that can detract from a club’s opportunity to occupy a niche. In addition, the video explores how a club can maintain its distinctive position without becoming stale.

Among the topics covered: 

• Competitive pressure 
• David vs. Goliath 
• The independent edge 
• Identify your club’s personality and culture 
• What is your club’s experience? 
• Focus on creating community 
• Specialty programming 
• Structure 
• Your tasks