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The Business of Personal Training

Author: Sherri McMillan
Length: 68 minutes
Published: 2017
Format: DVD

Product Code: 827008401192
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
The Business of Personal Training reviews a variety of successful marketing initiatives that were specifically targeted at a health/fitness club’s personal training department. The video also reviews several effective sales techniques for personal trainers. In addition, the video examines an array of successful leadership approaches to managing personal trainers. Furthermore, the video details possible human resources and payroll structures for personal trainers.

Among the topics covered: 

• Build your dream team 
• Show me the love 
• Marketing 
• Image is everything 
• Alvin Eicoff’s formula 
• Internal marketing tactics 
• Encourage referrals 
• Sales systems 
• Client retention & creating raving fans