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The Business, Strategy & Management Behind Corporate Wellness

Author: Julian J. Varela
Length: 63 minutes
Published: 2017
Format: DVD

Product Code: 827008400799
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
The Business, Strategy & Management Behind Corporate Wellness examines how fitness professionals can increase the participant’s level of knowledge and awareness of worksite health program concepts and principles. In that regard, the video explains how fitness professionals can better understand not only the unique needs of employers, but also the best way to deliver programming. In addition, the video addresses how to help participants expand the number of internally managed worksite wellness programs. Furthermore, the video details a business strategy that clubs can adopt to enter into and profit from the corporate wellness marketplace, as well as strategies that clubs can employ to attract wellness-based memberships from their existing members and client base.

Among the topics covered: 

• A fast growing market segment 
• Health behavior 101
• Return on investment
• Pillars of wellness & program design 
• Core wellness roadmap 
• Program design & overview 
• Program management 
• Pricing models