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Utilizing Program Marketing to Drive More Sales



Author: Casey Conrad
Length: 58 minutes
Published: 2017
Format: DVD

Product Code: 827008398591
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Utilizing Program Marketing to Drive More Sales explores the underlying philosophy of program marketing and explains why it works. In that regard, the video points out the necessary elements to any successful program marketing program. The video also discusses which of these programs are most popular. Furthermore, the video addresses how a club can promote and sell its programs. In addition, the video reviews how to ensure a high conversion rate from program to membership.

Among the topics covered: 

• What we know 
• Barrier to entry 
• What is program marketing? 
• Measurable 
• Personal interaction & accountability 
• Example 
• Pricing strategy 
• Success strategies