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Sharing Your Brand Story With Purpose-Driven Marketing



Author: Christine Thalwitz
Length: 60 minutes
Published: 2017
Format: DVD

Product Code: 827008398492
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Sharing Your Brand Story With Purpose-Driven Marketing explains how a club can better craft and share its brand story. The video also looks at ways a club can connect more deeply with its customers by utilizing purpose-driven marketing. In addition, the video details tools that can help a club uncover any disconnect that may exist between its brand and its level of customer service. Furthermore, the video discusses ways a club can better leverage technology and data to meet its goals. Finally, the video reviews best practices in the industry for uniting the sales, marketing, and operational teams of a club for success.

Among the topics covered: 

• What’s your brand’s core strength? 
• What a proper purpose can do 
• Where’s your win zone?
• What should your purpose be? 
• P.R.E.P.™ 
• Humanity & philanthropy 
• Customer as celebrity 
• Build community