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Boomers & Millennials: Cashing In on Their Distinct Purchasing Ideologies

Author: Stephen Tharrett & Mark Williamson
Length: 66 minutes
Published: 2017
Format: DVD

Product Code: 827008398294
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Boomers & Millennials: Cashing In on Their Distinct Purchasing Ideologies provides an overview of the purchasing attributes and behaviors of millennials and boomers. In that regard, the video discusses the differences between the clashing behaviors and beliefs of these two highly influential generations, as well as explains what these differences mean with regard to club offerings and positioning. The video also explores how a club can create a value proposition that can either target one of the generations or span the generations. In addition, the video reviews how to market to each of the respective generations.

Among the topics covered: 

• Need another reason to talk about boomers & millennials? 
• What do boomers value? 
• What are some boomer behaviors? 
• Purchasing behaviors of boomers 
• What do millennials value? 
• What are some millennial behaviors? 
• Purchasing behaviors of millennials 
• Strategies for cashing in on the distinct fitness and purchasing behaviors of boomers and millennials 
• Design a value proposition that is relevant to the generation