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From Mice to Lions: Turning Your Personal Trainers Into a Sales Team



Author: Matthew Wright
Length: 58 minutes
Published: 2017
Format: DVD

Product Code: 827008397891
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From Mice to Lions: Turning Your Personal Trainers Into a Sales Team details the four Ps of being a fitness professional and explains how they impact an individual’s ability to sell. The video also discusses the importance of how wants, needs, and heart strings affect decision-making. In addition, the video reviews how fitness professionals can translate member feedback into recommendations for personal training. Furthermore, the video offers information on how to develop a culture based on personal training. Finally, the video explains how to provide all members with a successful orientation to personal training.

Among the topics covered: 

• The 4 P’s of being a fitness professional 
• Customer service rules 
• Deposits & withdrawal 
• The ABC’s of selling personal training 
• Communication strategies 
• Combine, conclude, close 
• Closing techniques 
• Education leads to application 
• Create a culture around training