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Fit for the Ages: Integrating Baby Boomers Into a Fitness Lifestyle



Author: Dori Nugent
Length: 57 minutes
Published: 2017
Format: DVD

Product Code: 827008397792
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Fit for the Ages: Integrating Baby Boomers Into a Fitness Lifestyle explains how clubs can introduce fitness to baby boomers. The video also details program ideas that are specifically suited for the senior market. In addition, the video reviews how seniors can be utilized to fill off-peak times in clubs. Furthermore, the video discusses how to view fitness in the eyes of baby boomers.

Among the topics covered: 

• Audience 
• Hot topics 
• Free vs. fee programming 
• Fee-based 
• B.I.B.S.S. 
• Nutrition 
• Marketing