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REX Talks: Differentiate or Die



Author: Eddie Tock, Joe Cirulli, Frank Lawrence, Mark Harrington, Craig Cote, Robert Creech
Length: 109 minutes
Published: 2017
Format: DVD

Product Code: 827008397594
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Featuring six leading club operators, REX Talks: Differentiate or Die details how these highly regarded professionals have been able to differentiate their businesses from their competition. The video captures the ideas, insights, and information from members of the renowned REX Roundtables for Executives.

Among the topics covered: 

• Branding & the art of strategy (Joe Cirulli) 
• Neurological Connectivity 
• Differences that lead to a life well-lived (Frank Lawrence) 
• Four pillars of our club space and design 
• Embrace new competition, don’t dread it (Mark Harrington) 
• Reinvention of our core Boutique within big box (Craig Cote) 
• Cycle room 
• Strategic pricing structures for a hyper-competitive market (Robert Creech)