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Poised for Expansion: The Future of the Fitness Industry—300% Growth in 10 Years?



Author: Bryan O'Rourke
Length: 39 minutes
Published: 2017
Format: DVD

Product Code: 827008397495
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Poised for Expansion: The Future of the Fitness Industry—300% Growth in 10 Years? looks at how the health/fitness club industry has evolved over the years. The video also details the consumer trends that are driving current demand in the industry. In addition, the video reviews the technology trends that are enabling new possibilities and opportunities. Furthermore, the video discusses emerging business models—financial and service dynamics. Finally, the video forecasts the future of the club industry, including what it will look like in a decade.

Among the topics covered: 

• We keep innovating 
• Disruption in the era of mass acceleration 
• Industry definitions have changed —the lines are blurred 
• Industry 4.0 
• Personalization: greater utility, convenience & relevance 
• Engagement: acknowledgment, recognition and mission 
• Service redefinition: delivering new and different 
• 12 inevitable forces 
• Dupont formula; return on equity 
• Globalism