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Small-Group Training Doesn’t Mean Small Revenue: Best Practices to Increase Your Small-Group Training Revenue to Over $1 Million per Year



Author: Lesley Carr, Kristyn Fales
Length: 57 minutes
Published: 2017
Format: DVD

Product Code: 827008397396
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Small-Group Training Doesn’t Mean Small Revenue: Best Practices to Increase Your Small-Group Training Revenue to Over $1 Million per Year presents an overview of how to implement a Small Group Training (SGT) program and how the SGT model that was developed by the presenters evolved, and has produced a substantial increase in revenue in the process. The video explains how clubs can create a strategic plan to fill their SGT pipeline by fusing a drop-in schedule with programming that requires an eight-week commitment from its participants. The video also discusses the importance of being strategic with regard to who is selected to be involved in a club’s SGT, establishes a schedule for it, and sets clear KPIs through ongoing training and education. In addition, the video details how clubs can advertise their SGT program and create a community of which members want to be a part. Furthermore, the video reviews how to track the success (and failure) of an SGT program.

Among the topics covered: 

• Small-group program structure 
• teamTraining 
• It’s been an exciting five years 
• Strategic marketing plan 
• teamTraining battle round 
• PT vs. GPM responsibilities 
• Dashboard 
• Where do we see growth?