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Using Digital Technology & Systems to Enhance the Personal Trainer-Member Relationship



Author: Cecil Hightower, Matt Lindenmeyer
Length: 67 minutes
Published: 2017
Format: DVD

Product Code: 827008396993
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DVD
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Price $49.95
Member Price $49.95
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Price $37.46
Member Price $37.46
Using Digital Technology & Systems to Enhance the Personal Trainer-Member Relationship explores how digital technology is changing the fitness/personal training landscape. From millennials to boomers, the video not only looks at their mindsets, it also explains how technology can be used to meet and exceed their needs and goals. The video also reviews how to use interactive technology to discover how to drive a more digitally connected experience between trainers and members, while enhancing the ability of club operators to manage their facility’s level of efficiency. In addition, the video discusses how technology, beyond wearables, can heighten the personal training experience for a club’s members. Finally, the video details five things a club can undertake to create a more connected member-trainer experience.

Among the topics covered: 

• Digital experiences are driving relevancy 
• We are in the experience business 
• 4 steps to get organized 
• Awareness 
• Consideration 
• Engagement 
• Retention 
• Innovations 
• Quick wins