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Building Social Media Muscle: Turning Fans Into Paying Members & Clients



Author: Scott Rawcliffe
Length: 64 minutes
Published: 2017
Format: DVD

Product Code: 827008396894
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Price $49.95
Member Price $49.95
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Building Social Media Muscle: Turning Fans Into Paying Members & Clients reviews the three levels of the social media funnel and explains why it’s essential for a club to understand this concept when creating its social media plan. The video also details how a club can develop content for social media to drive better engagement and create top-of-mind awareness for the business. In addition, the video addresses an evergreen social media marketing plan that can convert cold leads into paying members. The video also points out why using traditional branding can actually hurt a club’s social media efforts. Finally, the video discusses how a club can use Facebook ads to increase memberships at a fraction of the price its competitors are paying.

Among the topics covered: 

• The 3-tier social media marketing funnel 
• Build your audience 
• Engagement 
• Create better content 
• What to create 
• Conversions 
• What are we actually selling? 
• Social media posts are the new commercials 
• Evergreen funnel