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Boomers and Millennials: Cashing in on Their Distinct Personal Idealogies

Author: Stephen Tharrett
Length: 58 minutes
Published: 2017
Format: Webinar

Product Code: 2015663
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Price $79.00
Member Price $0.00
In this IHRSA webinar, sponsored by ABC Financial, you will gain insight on how to market to each of the respective generations. Baby boomers and millennials share a love for coupons, sales, and bargains. Both are comfortable with browsing, researching, and shopping online. With baby boomers and millennials now equally attractive as demographics, marketers may want to rethink how they're attempting to engage with both.

Learning Objectives:
  • Review the purchasing attitudes and behaviors of millennials and boomers.
  • Gain insight on how to market to each of the respective generations.
  • Explore how to create a value proposition that can span generations, or target one of the generations.
  • Identify differences between the clashing behaviors and beliefs of these two highly influential generations and what it means in regard to club offerings and positioning.