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Branding Reinvented: Providing Passion, Purpose & Promise

Author: Shannon Malooly
Length: 61 minutes
Published: 2016
Format: Webinar

Product Code: 2015652
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Price $79.00
Member Price $0.00
In this IHRSA webinar, sponsored by ABC Financial, you will learn how to reinvent your health club's brand. Branding is much more than your company’s name or product…it’s who you are and more importantly, how you are perceived. Properly constructing your brand involves identifying who you are, creating consistent content, and developing your character and voice. Presently over 2/3 of internet users regularly engage with social media; your presence is vital. Highlights include:
  • Review ways to reinvent your club's brand without compromising your identity or integrity.
  • Learn how to establish core fundamentals that will fuel your company.
  • Gain insight on how to streamline your brand appearance; become easily identifiable.
  • Discover how to transform your community perception and reputation with a focus that will ignite positive conversation.
  • Explore how to stand uniquely among the competition while maintaining your traditions and values.