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1,000,000 Strong: Retention Implications for the North American Market



Author: Paul Bedford
Length: 70 minutes
Published: 2016
Format: DVD

Product Code: 827008384297
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1,000,000 Strong: Retention Implications for the North American Market examines the current value of a lifetime membership in a health/fitness club and discusses how that factor translates into revenue. The DVD describes three areas every club owner needs to work on in order to improve member retention. The DVD also looks at how certain retention-related metrics affect the value of a health/fitness club that is up for sale. In addition, the DVD details several low-cost, no-cost activities that can have an immediate impact on retention. Furthermore, the DVD reviews several accurate methods for measuring key performance areas.

Among the topics covered: 

• How tech helps 
• Retention 
• Data challenges 
• Retention rate overall 
• Retention rate by payment type 
• Attrition rate overall by sex, age group, and length of contract 
• Attrition 
• Monthly rate vs. 12-month contract 
• Overall retention rate 
• Attrition rate