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Canadian Forum: The State of the Industry



Author: David Hardy, Perry Tucciarone, Yvonne Camus, Richard Earney
Length: 54 minutes
Published: 2016
Format: DVD

Product Code: 827008382897
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Canadian Forum: The State of the Industry reviews the impact of music licensing on the health/fitness club industry in Canada. For example, the DVD points out the benefits of working with associations concerned with some aspect of health (i.e., a specific medical condition). In addition, the DVD discusses the current market for big box gyms vs. studios. Furthermore, not only does the DVD look at the power of the club industry to lobby the government through positive initiatives, it also explains how Canadian clubs should approach the new liberal government in Canada.

Among the topics covered: 

• Introduction (David Hardy) 
• FIC legislative update 
• Adult fitness tax credit 
• Canadian fitness registry 
• Prescription to get active (Perry Tucciarone) 
• Prescription to get active 
• Clubs partnering with other organizations (Yvonne Camus) 
• What have we done to leverage the relationship? 
• Strengthening clubs against government regulations (Richard Earney) 
• Banding together 
• Canadian fitness leadership award