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Going Online to Attract New Members and Keep Them Around



Author: Vito La Fata, Marina de la Torre
Length: 68 minutes
Published: 2016
Format: DVD

Product Code: 827008383399
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DVD
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Price $49.95
Member Price $49.95
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Going Online to Attract New Members and Keep Them Around explores the precept that in order to retain their new members, health/fitness clubs need to consistently exceed the expectations of those individuals, from the moment that a prospective client visits the facility through the contact they experience in the club. For a health/fitness club, the focus on retention begins by meeting the members where they spend most of their time—online and on their cell phones. The DVD looks at the steps that clubs can take to enhance their retention efforts in the current mobile-first world by using technology to complement the member experience, to keep in touch with clients, and to keep members engaged.

Among the topics covered: 

• What holds fitness companies back from online and mobile? 
• Three steps to making online marketing & selling offers successful all the time 
• Know your medium 
• Website 
• Emails 
• Social media 
• SMS/text 
• Apps 
• Online coaching: changing behavior 
• Put out more content in less time