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The Ufit Project: Targeting a New Untapped Market to Increase Membership



Author: Catherine Carty, Killian Fisher
Length: 59 minutes
Published: 2016
Format: DVD

Product Code: 827008384198
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Price $49.95
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The Ufit Project: Targeting a New Untapped Market to Increase Membership presents an overview of this new market and what its needs are. The DVD discusses the underlying principles of #letsinclusivefitness and outlines how health/fitness clubs can be proactive in this effort, more than just recouping the costs of adhering to the legislation and regulations involving such provisions, for example, the ADA requirements that mandate certain facility improvements. The DVD also looks at the UMF (Universal Management Framework) and points out how this type of training can help increase the number of club memberships, sales, and retention. In addition, the DVD reviews how clubs can provide effective programming for inclusive fitness, as well as explores how digital marketing and social media can be employed to enhance the efforts to offer inclusive fitness.

Among the topics covered: 

• My story 
• Why do UFIT 
• Who this new market is and their needs 
• Industry challenges 
• Time to innovate & transform 
• Effective programming for inclusive fitness/UniversAbility 
• Attracting a new market 
• Key marketing elements 
• Sales