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Doing More With Less: Effective Use of Data-Driven Marketing



Author: Jeramy Fishel, Mary Frank
Length: 80 minutes
Published: 2016
Format: DVD

Product Code: 827008386192
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Doing More With Less: Effective Use of Data-Driven Marketing explains how health/ fitness clubs can model their membership and find more members like them. As such, the DVD reviews how clubs can segment proximity tolerance across disparate consumer groups. The DVD also discusses how clubs can look for and leverage trends as the behavior of consumers changes. In addition, the DVD points out several best practices in data-driven marketing. Furthermore, the DVD details how clubs can match and channel their choice of investment in a particular marketing strategy to achieve a predicted return on investment (ROI).

Among the topics covered: 

• The reality 
• Old paradigm 
• Data evolution 
• New paradigm 
• Develop personas 
• Persona-based marketing 
• Predict behavior 
• Tangible results 
• Insights dashboard 
• Modeling changes