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5 Key Drivers of Member Loyalty



Author: Richard Thomas, Frank Lawrence, Jon Nasta
Length: 39 minutes
Published: 2016
Format: DVD

Product Code: 827008387298
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Member Price $49.95
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5 Key Drivers of Member Loyalty examines the barriers and forces that impact member loyalty. The DVD details how health/fitness clubs can make informed decisions about changes and improvements to their organizations. In that regard, the DVD reviews the results of an exclusive benchmark report, which was developed from feedback responses from over one million club members across 10 separate health/fitness segments. As such, the DVD explains how clubs can enhance their level of member loyalty and grow their business.

Among the topics covered: 

• Why are loyal members so important? 
• Health & fitness industry study 
• Barriers 
• Delighters 
• Key drivers 
• What gets measured gets done 
• Net promoter scoreTM