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Cross-Channel Marketing in the Social Age: Why It is Essential for the Success of Your Business



Author: Fred Hoffman, M.Ed.
Length: 64 minutes
Published: 2016
Format: DVD

Product Code: 827008388493
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Cross-Channel Marketing in the Social Age: Why It is Essential for the Success of Your Business reviews the basic terminology and platforms associated with cross- channel communication and marketing. The DVD also discusses the benefits and challenges of this type of marketing and details how health/fitness clubs can be successful with it by avoiding common mistakes. In addition, the DVD outlines several key strategies for implementing cross-channel marketing. Furthermore, not only does the DVD address how clubs can develop, optimize, and successfully link social media content across several channels, it also points out how mobile can play a significant role in marketing, as well as how to integrate this channel into the organization’s overall strategy.

Among the topics covered: 

• What is cross-channel marketing? 
• Successful customer experience 
• A successful cross-channel customer experience 
• Benefits of cross-channel marketing 
• What are customer touch points? 
• Where are customer touch points? 
• Creating a successful cross-channel marketing strategy 
• Personalization 
• Barriers to effective cross-channel marketing 
• Data management platforms