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Acting on the Voice of the Member: Latest Findings and Practical Applications to Improve Member Retention



Author: Mike Hills
Length: 65 minutes
Published: 2016
Format: DVD

Product Code: 827008384594
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DVD
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Price $49.95
Member Price $49.95
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Acting on the Voice of the Member: Latest Findings and Practical Applications to Improve Member Retention explores whether signing members up for personal training increases member engagement and improves retention. The DVD also looks at whether wearable technology has any impact on a health/fitness club. In addition, the DVD details the measurable financial impact that increasing member participation has on a club. Furthermore, the DVD points out the return on investment that a club can achieve by targeting personal training at new members. The DVD also explores real actions that clubs can take, based on the voice of their members.

Among the topics covered: 

• TRP 10,000TM 
• Talk, talk, talk 
• Who buys personal training? 
• Do people who purchase PT stay longer? 
• Good thing/bad thing 
• Who uses tracking technology? 
• Fitness tracking and retention 
• Why bother encouraging members to attend? 
• What next?