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Ignite a Major Lifestyle Paradigm Shift to Drive Membership Sales

Author: Shannon Malooly
Length: 59 minutes
Published: 2016
Format: DVD

Product Code: 827008382699
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
Ignite a Major Lifestyle Paradigm Shift to Drive Membership Sales looks at how health/fitness clubs can unlock the secrets to developing a trendsetting global marketing campaign. The DVD explores how clubs can revolutionize the perception of fitness, as well as be provocative and compelling to all ages, genders, and demographics, with a single campaign design. In that regard, the DVD identifies ways to make exercise in vogue, sexy, and desirous. As such, the DVD explains how clubs can capitalize on the social desires of the general population and gain members, revenue, and a reputation for delivering a commodity that is invaluable. Furthermore, the DVD details how clubs can create a movement in their community that evokes conversation, drives traffic, and yields a high return.

Among the topics covered: 

• Create a persona 
• Laws of attraction 
• Senior programming 
• Marketing segments 
• Tribal behavior 
• Brand creation 
• The delivery 
• A tree is only as strong as its roots 
• Campaigns