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The Service Fallacy: Discover How to Deliver Quality Member Services



Author: Bill McBride
Length: 61 minutes
Published: 2016
Format: DVD

Product Code: 827008387199
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DVD
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Price $49.95
Member Price $49.95
DOWNLOAD
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Price $37.46
Member Price $37.46
The Service Fallacy: Discover How to Deliver Quality Member Services examines the concept of the service fallacy and explains why service is hard to scale or fake. As such, the DVD discusses what authentic service requires and details how it is accomplished. The DVD also explores how health/fitness club members discern fact from fiction. In addition, the DVD reviews the proposition that, in reality, it’s an “all or know” proposition.

Among the topics covered: 

• Core values & mission 
• Active member experience 
• What is customer service? 
• Start with heart 
• Stages of experiences 
• Customer pulse 
• Authentic service & customer experience? 
• Discern fact from fiction 
• Teamwork 
• Feedback requires action