Don't see what you want? Call us today at 888-229-5745
Customer Service Hours: Monday - Friday 8:00 A.M. - 4:30 P.M. PST

**Make sure you are signed in before attempting to make purchase**

  Products by Category

credit cards

Engaging Members in the 21st Century

Author: JR Anciano
Length: 43 minutes
Published: 2015
Format: DVD

Product Code: 827008364893
E-mail this product to a friend E-mail this product to a friend

Price $49.95
Member Price $49.95
Price $37.46
Member Price $37.46
Engaging Members in the 21st Century addresses the challenges that the attrition issue presents for the health/fitness club industry. The DVD points out that while the industry lost over $47 billion last year due to attrition, clubs can effectively tackle the problem of member attrition, by focusing on quantifiable results and employing social technologies. In that regard, the DVD details the primary reasons that people drop their club membership. Using the strategic approach recommended by GymGroups as a fundamental premise, the DVD outlines and explains a 3-step solution to the problem of attrition: implement a private social media platform; establish an enhanced sense of belonging in members; and ensure that members have relatively easy access to personal trainers.

Among the topics covered: 

• Why do gym goers quit? 
• The solution 
• Walkthrough 
• GymGroups® vs. Facebook pages 
• Welcome screen 
• Newsfeed 
• Profile pages 
• Subgroups