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Going for Greatness: A Blueprint for Success in the Fitness Industry



Author: Todd Durkin, MA, CSCS, NCTMB
Length: 90 minutes
Published: 2015
Format: DVD

Product Code: 827008362493
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Going for Greatness: A Blueprint for Success in the Fitness Industry explores foundational principles that must be followed for a health/fitness club to achieve a maximum level of success. As such, the DVD details several key business principles that impact client acquisition and retention. The DVD also provides examples of business practices that illustrate the real-life application of those principles. In addition, the DVD discusses a number of revenue-generating ideas for health/ fitness clubs. The DVD also reviews how a facility can build a culture and develop a winning team that can help deliver a world-class customer service experience for its members. Finally, the DVD offers information, ideas, and insights that are designed to challenge and motivate a club to be proactive on undertaking game- changing actions to achieve even greater success.

Among the topics covered: 

• What is our purpose as trainers? 
• Be professional 
• World-class culture 
• Create “wow” 
• Fitness quest 10 core values 
• What else? 
• Social media 
• Final lessons