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IHRSA One Million Strong: An In-Depth Study of Member Retention in North America



Author: Presented by IHRSA
Length: 48 pages
Published: 2015
Format: Print

Product Code: 5112015
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Sponsored by Life Fitness and written by Dr. Paul Bedford, this report provides a comprehensive analysis of more than one million health club member records in North America. The report reviews retention measures and examines member retention, attrition, duration, and sales trends by gender, age group, country (U.S. and Canada), and club type (chain and independent). Also included are analyses of the impact of retention on income and practical insights for club operators. This report will help you improve your health club's member retention.