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Engaging and Retaining Your Members for Long-Term Success

Author: Paul Brown
Length: 86 minutes
Published: 2014
Format: DVD

Product Code: 827008337699
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Price $49.95
Member Price $49.95
Price $55.00
Member Price $55.00
Price $37.46
Member Price $37.46
Engaging and Retaining Your Members for Long-Term Success discusses the fact that health/fitness clubs have a moral, financial, and contractual obligation to deliver what they promise to their members, as well as to meet their members’ needs. In that regard, the DVD points out that clubs that make mistakes that are predictable is negligent behavior, at best. The primary focus of the DVD is to detail and discuss the key factors involved in ensuring that clubs have satisfied members. As such, the DVD points out that clubs either meet or exceed the needs of their members or their members will leave and try out another facility.

Among the topics covered: 

• Engaging and retaining your members for long-term 
• Introduction 
• Start with the end in mind 
• Member retention 
• Lifecycle of a member 
• I get it 
• Personal training 
• Pushing PT in your primary induction? 
• There is no middle ground 
• Case study