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Fostering Member Apostles and Advocates—Cultivating a Club Environment That Engenders Member Loyalty and Advocacy



Author: Stephen Tharrett & Mark Williamson
Length: 62 minutes
Published: 2013
Format: DVD

Product Code: 827008286195
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DVD
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Price $49.95
Member Price $49.95
Fostering Member Apostles and Advocates—Cultivating a Club Environment That Engenders Member Loyalty and Advocacy points out how important the member experience is in health/fitness clubs and discusses the impact of creating loyal members. The DVD recommends a framework for better understanding loyalty and advocacy—measure collectively defined as the “member value equation.” The DVD also explains how a member’s experience in the club leads to loyalty and advocacy, as well as details how clubs can measure both factors. Furthermore, the DVD looks at how clubs can prioritize and leverage the drivers of both factors.

Among the topics covered:
  • What does loyalty and advocacy look like?
  • Defining the member value equation
  • The member experience relationship
  • The experience creates loyalty and advocacy
  • Prioritizing & leveraging the drivers
  • Getting to member loyalty and advocacy
  • Member loyalty and advocacy concluding insights