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Utilizing Biometric Devices for Retention and Engagement

Author: Mike Rucker & Ryan McFadden
Length: 51 minutes
Published: 2013
Format: DVD

Product Code: 827008285693
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Price $49.95
Member Price $49.95
Price $37.46
Member Price $0.00
Utilizing Biometric Devices for Retention and Engagement discusses some of the different datapoints that can be obtained using biometric devices and explains how health/fitness clubs can use this information to enhance member experiences. The DVD examines the current state of tracking devices in the industry, as well as reviews the potential importance of having and employing biometric data to affect human behavior. The DVD also points out the “uniqueness” of the segment of the population who joins health/fitness clubs and details how biometric data can help club operators reach this particular group of people.

Among the topics covered:
  • Tracking devices
  • What are biometrics?
  • Mobile is taking over
  • Data for data’s sake: a case study
  • What we did
  • What we found
  • Creating a case study
  • The rabbit hole