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Sales & Service—Two Sides of the Coin

Author: Bill McBride & Brent Darden
Length: 93 minutes
Published: 2013
Format: DVD

Product Code: 827008285990
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Price $49.95
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Price $37.46
Member Price $37.46
Sales & Service—Two Sides of the Coin examines the fact that passionate people in the industry approach both sales and service with a comparable amount of interest and commitment. The DVD outlines the sales traits of health/fitness club personnel and points out the fact that these attributes have changed somewhat over the years. The DVD also discusses the fact that fitness clubs are in the sales and service business, as well as looks at the various cultures that clubs have and how these “organizational personalities” affect the experiences that members have. One particular point that the DVD emphasizes is that a club’s sales and service efforts have a significant impact on these experiences.

Among the topics covered:
  • Sales trait characteristics
  • Fitness clubs are in the sales & service business
  • Stages of experiences
  • Sales continued
  • Sales
  • Hospitality service handbook
  • Listen, really listen