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Excellence of Operating Quality, Profitable Clubs



Author: Bill McBride
Length: 53 minutes
Published: 2012
Format: DVD

Product Code: 827008230693
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DVD
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Price $49.95
Member Price $49.95
DVD+DOWNLOAD
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Price $55.00
Member Price $55.00
DOWNLOAD
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Price $37.46
Member Price $37.46
Excellence of Operating Quality, Profitable Clubs looks at the member experience, how clubs should design that experience, and how clubs should approach the individuals who belong to their facilities. The DVD discusses the current state of the industry and explains why the three Ps (people, product, and position) are the underlying determinants of the level of revenue/success that a club achieves. The DVD is designed as a resource for clubs that want to maximize the number of individuals that they attract and retain as members, as well as the impact on their degree of profitability.

Among the topics covered:

• The shape of things to come
• The member experience
• Lewin’s equation
• What are sales?
• How people buy
• Marketing approach