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Relationships, Results, Retention, and Referrals



Author: Michael McDonald
Length: 55 minutes
Published: 2012
Format: DVD

Product Code: 827008227198
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DVD
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Price $49.95
Member Price $49.95
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Relationships, Results, Retention, and Referrals explores what fitness clubs can do to create meaningful connections with its members, particularly training staff to facilitate positive member experiences. The DVD also reviews the real reason that individuals join clubs and what clubs should do to address those factors. In addition, the DVD discusses what clubs can do to create communities within their facilities in order to enhance the likelihood that individuals will remain members. The DVD also examines what clubs can do to turn their members into advocates for them.

Among the topics covered:

• Psychology of a new member
• Training staff
• Member relationship
• Member results
• Delivering results
• Celebrating results
• Retention
• Referrals
• Social media
• Rules for building communities