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Serve, Retain, and Profit With Secondary Sales



Author: Paul Brown
Length: 70 minutes
Published: 2012
Format: DVD

Product Code: 827008227792
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Serve, Retain, and Profit With Secondary Sales explores the need for clubs to fully understand the needs of their members and to have a whole suite of ways to meet those needs. The DVD discusses the fact that selling is “serving” and that clubs will be better positioned to serve their members if they offer a relatively extensive array of products and services that can satisfy the needs of their members. The DVD also looks at the potential benefits of clubs partnering with other companies (both in-club and external) to drive secondary sales. In addition, the DVD explains how clubs can create an “ask” culture in order to produce secondary sales. The DVD also points out how clubs can generate massive awareness of their offering of secondary products and services.

Among the topics covered:

• Selling is serving
• Who?
• Where?
• In-store traditions
• In-club partner
• External partner
• Create an “ask” culture
• Massive awareness
• A dozen easy add-ons