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Effectively Launch New Programs/Concepts at Your Club



Author: Jennifer Wilson
Length: 52 minutes
Published: 2012
Format: DVD

Product Code: 827008227495
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Effectively Launch New Programs/Concepts at Your Club reviews several of the key factors involved in rolling out unfamiliar programs and concepts in health/ fitness clubs. The DVD outlines the basic steps to launch, as well as details how to create a sound communication/marketing plan to effectively report on the existence of the new program/concept to the membership of the club. The DVD also discusses the process for establishing a training plan to help ensure that all of the participants in the launch possess the requisite skills for facilitating the roll out.

Among the topics covered:

• Steps to launch
• Assess the situation
• Involve the right people
• Create your launch timeline
• Communication/marketing plan
• Make sure to consider all stakeholders
• Create your training plan
• How will you sell it?
• Go live