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Pricing Your Membership and Services for Success



Author: Bonnie Patrick Mattalian
Length: 84 minutes
Published: 2012
Format: DVD

Product Code: 827008227891
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DVD
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Price $49.95
Member Price $49.95
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Pricing Your Membership and Services for Success reviews several of the key factors and considerations involved in driving successful membership and service sales. The DVD points out how clubs can define their target market and then how to price their membership and services accordingly. The DVD also looks at how clubs can develop individual and team standards and expectations with regard to sales, as well as details processes and tools that can aid clubs in tracking their sales production. In addition, the DVD discusses staff compensation models for sales and the qualities and attributes of successful membership advisors.

Among the topics covered:

• Factors influencing perceptions of value
• Marketing strategies
• Tactics
• Goals of Internet marketing
• How to increase sales and revenues this month
• The prospective member service flow process
• Six steps to overcoming objections
• Standards and expectations for achieving success
• How are you tracking your daily performance?