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10 Tips for Muscling Up Your Personal Training Marketing & Sales



Author: John Carmena, Tara Sampson
Length: 55 minutes
Published: 2012
Format: DVD

Product Code: 827008226191
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10 Tips for Muscling Up Your Personal Training Marketing & Sales outlines ten innovative exercises that health/fitness clubs can undertake to enhance the level of promotion and profitability of their facility’s personal training efforts. The DVD explains what clubs can do to ensure that their various personal training programs do not get lost in the myriad of messaging realities that often exist in health/fitness facilities. The DVD also addresses how clubs can successfully engage prospective “customers” in the sales process.

Among the topics covered:

• A developed brand identity
• Information overload!
• How to go to the Super Bowl
• Innovation and attention
• Our mantra
• Our secret weapon
• The GHF fitness assessment
• The power of a sweaty prospect
• Business program design