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Walk the Line: Revenue Generation Without Member Alienation

Author: Alec Southall, Shaun Bossio
Length: 45 minutes
Published: 2011
Format: DVD

Product Code: 827008164097
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Price $49.95
Member Price $49.95
More than ever before, university recreation centers are currently facing a variety of increased demands from students, faculty, campus departments and organizations, and the surrounding community. Walk the Line: Revenue Generation Without Member Alienation details ways to help centers set priorities in their scheduling, as well as balance their formal and informal programs. In addition, the DVD explains how this step can be undertaken, while concurrently enhancing their revenue-making potential.

Among the topics covered:

• “If you build it, they will come”
• Challenges and solutions
• Conquer communication
• Masterful maintenance
• Savvy scheduling
• Intelligent integration