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The Power of Living Brands (MP3)



Author: Vaughan Schwass
Length: 35 minutes
Published: 2011
Format: MP3

Product Code: 11CONV68
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MP3
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This session was recorded during IHRSA's 30th Annual International Convention & Trade Show in March 2011.

Session Description:

    * Understand the importance of brand differentiation and how to stand out in an increasingly competitive and crowded marketplace
    * Discover why brand personality is a key commercial advantage
    * Explore the benefits of brand partnerships and how to prosper when co-branding with strong partners