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Understanding and Being Prepared for a Decade of Change
Understanding and Being Prepared for a Decade of Change

Understanding and Being Prepared for a Decade of Change

Author: Thomas Plummer
Length: 321 minutes
Published: 2011
Format: DVD

Product Code: 827008097692
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Price $99.95
Member Price $99.95
The advent of the low-priced competitors, the implosion of the box club, and the emergence of functional training have all combined to force owners and operators to seek new ways to run their businesses if they want to survive in the coming decade. At the core of this change is the realization that a lost member is no longer easily replaceable and that the focus of a club needs to be on getting members and clients to remain affiliated with the facility longer than they otherwise have in the past. Accordingly, clubs that want to keep their members and clients in the system have to redesign all facilities with one key concept in mind: to provide the maximum support for the maximum number of members over time at the lowest cost, but with the highest return. Understanding and Being Prepared For A Decade of Change features a workshop that explores what clubs need to do to be successful in the current competitive market.

Among the topics covered:

• The not-so-good old days
• There are a number of factors that are forcing the industry to change
• The culture of failure
• Marketing
• Own your niche in the marketplace
• You have to change the culture of the club
• The four types of clients
• Creating a layered membership structure
• Paying the trainers
• Group exercise
• Weight management
• Low entry point, multiple layers
• Customer service