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The Member Management Life Cycle—From Prospect to Member to Former Member
The Member Management Life Cycle—From Prospect to Member to Former Member

The Member Management Life Cycle—From Prospect to Member to Former Member

Author: Rob Bishop, Barry Klein
Length: 87 minutes
Published: 2010
Format: DVD

Product Code: 827008095193
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DVD
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Price $49.95
Member Price $49.95
DOWNLOAD
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Price $37.46
Member Price $37.46
STREAMING
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Price $37.46
Member Price $37.46
DVD+DOWNLOAD
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Price $55.00
Member Price $55.00
DVD+STREAMING
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Price $55.00
Member Price $55.00
The Member Management Life Cycle—From Prospect to Member to Former Member reviews the fact that individuals who belong to health/fitness facilities have a predictable life cycle as members. The DVD also explains why that pattern should be managed. In addition, the DVD details that as individuals flow from being a prospect to being a member to being a former member, management practices that provide predictable experiences for the facility’s members, while also supporting its business goals, should be implemented.

Among the topics covered:

• What we’ll discuss
• Why this talk?
• Your reputation/your brand
• Internet presence
• Prospect experience
• Joining experience
• Member experience
• Canceling and freezing
• Former member experience
• What do you not care about?