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How to Prepare for a New Competitor



Author: Sal Pellegrino
Length: 86 minutes
Published: 2010
Format: DVD

Product Code: 827008027194
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How to Prepare for a New Competitor in the Marketplace provides a roadmap on how established health/fitness facilities can respond to a situation that involves a tough, new competitor. The DVD uses case studies to detail examples of how some clubs have successfully converted commercial adversaries, particularly from large national chains, in their particular geographic area. In each instance the DVD reviews the action plan of the clubs for dealing with a new competitor and discusses how well the plan worked out. The DVD also offers ten proven strategies that clubs can employ to help them handle competitors.

Among topics covered:

 • What to expect from a national chain
• Five real world case studies
 • Fitness center trends and directions
 • Ten ways to minimize the damage