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Creating and Sustaining a Member-Service Culture
Creating and Sustaining a Member-Service Culture

Creating and Sustaining a Member-Service Culture

Author: Herb Lipsman (The Health Club Company)
Length: 86 minutes
Published: 2010
Format: DVD

Product Code: 827008969593
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DVD
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Price $69.95
Member Price $59.95
DOWNLOAD
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Price $52.46
Member Price $52.46
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Price $75.00
Member Price $75.00
Creating and Sustaining a Member-Service Culture explains what a membership-service culture really is and why it is so important. The DVD details the difference between a customer and a member and reviews why member retention is the outcome of good customer service. The DVD also discusses the key variables that most impact membership retention ,as well as examines what clubs can do to provide exceptional customer service.

Among topics covered:
  • Why is membership retention so important?
  • ┬áThe key variables that most impact membership retention
  • A member-service culture
  • The service-profit chain
  • Ingredients for a member-service culture
  • Difficult customers