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Increasing Membership Retention in the Health and Fitness Industry
Increasing Membership Retention in the Health and Fitness Industry

Increasing Membership Retention in the Health and Fitness Industry

Author: Bill McBride
Length: 29 minutes
Published: 2010
Format: DVD

Product Code: 827008967995
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DVD
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Price $69.95
Member Price $59.95
DOWNLOAD
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Price $52.46
Member Price $52.46
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Price $75.00
Member Price $75.00
Increasing Membership Retention in the Health and Fitness Industry provides a comprehensive review of the basic steps that can be taken to enhance the membership retention level in health/fitness clubs. The DVD explains why membership retention is important, as well as point out how clubs can calculate the value of a member. The DVD also discusses the variables that can impact membership retention and details strategies that clubs can utilize to improve their level of membership retention.

Among topics covered:
  • ┬áDefining membership retention and its importance
  • Calculating the value of a member
  • Variables that impact membership retention
  • Strategies to enhance retention
  • Membership retention reminders