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A Global Perspective: Challenges & Opportunities for Membership Growth & Retention
A Global Perspective: Challenges & Opportunities for Membership Growth & Retention

A Global Perspective: Challenges & Opportunities for Membership Growth & Retention

Author: Presented by IHRSA
Format: MP3

Product Code: 09cv4
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MP3
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Price $10.00
Member Price $0.00
Monday, March 16, 2009

Part I: Retain & Gain: Keeping Your Members Engaged
  • Identify the value of engaging with members
  • Develop strategies required to produce an effective engagement
  • Describe the short medium and long term effects of interactions
  • Identify how to incentivize staff to engage more frequently
  • Evaluate the benefits of technology to assist engagement
Part II: Motivating the Non-Active to Develop and Keep the Habit of Exercising
  • Discover why retention is the big deal
  • Discuss the virtuous circle of retention
  • Learn what retention is about
  • Learn why fitness is sport with social experience
  • Learn why fitness is sport with human experience
This session was presented by Christophe Andanson and Paul Bedford.