Don't see what you want? Call us today at 888-229-5745
Customer Service Hours: Monday - Friday 8:00 A.M. - 4:30 P.M. PST

  facebooktwitterYouTube
 
**Make sure you are signed in before attempting to make purchase**

  Products by Category

credit cards

IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do
IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do

IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do

Author: Presented by IHRSA
Format: PDF

Product Code: 511
E-mail this product to a friend E-mail this product to a friend

PDF
Quantity:   
Price $29.95
Member Price $19.95
Authored by John McCarthy, IHRSA's former executive director, this publication assembles what the industry has learned about membership retention over the last 25 years and specifies a comprehensive list of tactical measures that can make a difference in decreasing membership attrition. Sponsored by Technogym, The Wellness Company, this valuable guide explains the impact of attrition on a club's bottom line, outlines the characteristics of high-retention clubs and includes case studies of clubs with above-average member retention rates. New in this edition: A thought-provoking introduction by John McCarthy, the latest industry statistics, and four real-life case studies of IHRSA clubs with successful retention programs.